Política de privacidad

Privacy Policy

6.1 Who We Are

Data controller: RURESTORE LTD, 27 Old Gloucester Street, London, WC1N 3AX. Contact: info@rurestore.co.uk.

6.2 What We Collect

  • Identity and contact data: name, email, phone, billing and shipping address.
  • Order data: items purchased, transaction amount, order history.
  • Technical data: IP address, browser type, device, pages visited.
  • Marketing data: email open and click activity, communication preferences.
  • Guarantee data: progress photographs submitted to progress@rurestore.co.uk.

6.3 How We Collect It

Directly from you at checkout, account signup, email signup, contact form submissions, and guarantee submissions. Automatically via cookies and similar technologies when you use the site.

6.4 Who We Share It With (Processors)

  • Shopify Inc. — ecommerce platform, order processing, payments.
  • Klaviyo — email marketing and customer communications.
  • Google (Analytics) — website traffic analysis.
  • Royal Mail and other carriers — order fulfilment.
  • Payment processors (Shopify Payments, PayPal) — transaction processing.

We do not sell your personal data to third parties.

6.5 Legal Basis

We process your data on the basis of contract (fulfilling your order), legitimate interest (improving the service, fraud prevention), consent (marketing emails, non-essential cookies), and legal obligation (tax and accounting records).

6.6 How Long We Keep It

Order and tax records for 7 years as required by HMRC. Marketing data until you unsubscribe. Guarantee photographs for 12 months after claim resolution.

6.7 Your Rights

Under UK GDPR you have the right to access, correct, delete, restrict or port your personal data, and to object to processing. To exercise any of these, email info@rurestore.co.uk. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.

6.8 Security

We use industry-standard encryption (SSL) and store data on secured servers. No system is 100% secure, and we cannot guarantee absolute security of data transmitted to our site.

Cookie Policy

7.1 What Cookies Are

Small text files stored on your device that help websites function and remember your preferences.

7.2 Cookies We Use

  • Strictly necessary: Shopify session cookies, cart cookies, checkout cookies. These cannot be disabled.
  • Analytics: Google Analytics cookies, used to understand how visitors use the site.
  • Marketing: Klaviyo cookies (email attribution), and where active, Meta Pixel, TikTok Pixel and Google Ads cookies used to measure ad performance and serve relevant ads.

7.3 Managing Cookies

You can accept or reject non-essential cookies via the banner shown on your first visit. You can also control cookies through your browser settings. Blocking all cookies may affect site functionality.

7.4 Third Party Cookies

Third parties listed above set their own cookies subject to their own privacy policies. We recommend reviewing their policies directly.

Contact

For any query relating to orders, returns, guarantee claims, data or legal matters:

Email: info@rurestore.co.uk
Guarantee submissions: progress@rurestore.co.uk
Response time: within 24 hours on working days
Post: RURESTORE LTD, 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom